"Crispy, Crunchy, Cinnamon Rice Cereal"
This cereal boasted that its cinnamon-sugar flavor wouldn't wash off in milk. This was also the first non-flake cereal variety endorsed by Tony the Tiger.
Tony the Tiger
The slogan: "Gr-r-reat 'till it's gone."
Banana Frosted Flakes, Cocoa Frosted Flakes, Frosted Rice, Whole Grain Tiger Power