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Ricecream

Description Edit

"a new cereal crunchy as a cone!"

Notes Edit

Rice Cream Flakes were rice flakes coated in freeze-dried ice cream. The cereal was test marketed in New York where it was well received. Unfortunately, Nabisco wasn't able to secure enough freeze-dried ice cream to bring this product to the national market. There were very few producers of freeze-dried ice cream at the time, and Nabisco's primary supplier, Oregon Freeze-Dried Foods, was going out of business.

There was a vanilla, a chocolate, and a strawberry variety. There are suspicions that the cereal was also made in an orange variety.

Company Edit

Nabisco

Introduced Edit

1968

Discontinued Edit

1968