Description Edit

"Peanut butter & chocolate-flavored crispy, sweetened 2-grain cereal"

Notes Edit

The cereal pieces came in the shapes of the capital letters "E" and "T".

Television commercials for the cereal used the tag line "A glowing part of a good breakfast" - a reference to the alien character's glowing finger, as seen in the movie and on the cereal box.

Company Edit

General Mills

Mascot Edit


Introduced Edit


Discontinued Edit


Marketing Edit


E.T. Cereal Commercial

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